Children of immigrants, here to build.
6th Street Digital is Walter and Robert. We come from immigrant families who came here to build a better life, and we started this to give the people who do real work, the trades, the family businesses, the firms, the tools and the presence the big companies take for granted. Hands on, in English and Spanish.
It started at a family gathering.
We met the way a lot of good things do, at a family gathering. Robert was a cousin's friend. We got to talking about the tech landscape, where it's headed and what it's doing to small businesses, and realized we saw it the same way. We both love to build. We both love working on projects that actually help people and teach us something new along the way.
We are both children of immigrants. Our parents came to this country to make a better life, and that ambition, to grow, to build something real, to lift up your family and the people around you, is the thing we share most. It is the reason 6th Street exists.
Walter grew up around the trades. His family runs MVR Roofing and Esthela's Cleaning Service, so he saw it firsthand: hard-working businesses doing excellent work that still lost jobs to a competitor who simply looked more legit online. Robert came up as an engineer in serious, high-stakes environments, including defense, where the systems just have to work. Put those two together and you get what we do: make a small operator look as good as they actually are, and run on tools that do not fight them.
That is the whole idea. A roofer and a law firm both deserve the firepower the big companies have. We are here to give it to them, in the language they speak, and to grow right alongside the people we build for.
The people you actually work with.
No account managers, no junior team to hand you off to. You talk to us, and we do the work.
Walter Armijos
Walter is the son of immigrants and grew up around the trades. His family runs MVR Roofing and Esthela's Cleaning Service, so he learned early what it takes to win a job and keep a customer for life. He studied at NYU and spent years in B2B sales and performance marketing for home-service businesses and software companies, and he builds his own products on the side. At 6th Street he leads growth, the sales, the marketing, and the relationships, and he shares the building with Robert.
- ✓Growth & sales: Building the pipeline and getting 6th Street in front of the right owners.
- ✓Marketing: Acquisition, positioning, and the campaigns that bring people in.
- ✓Close to the work: Grew up in the trades, so home-services owners talk to someone who gets it.
Robert Jimenez
Robert is the son of immigrants and a senior software engineer and systems architect. He came up building serious, high-stakes systems, including work in defense, where the software simply has to work, then turned that same rigor on small businesses. At 6th Street he owns the engineering and automation: fast custom sites, database integrations, and the dashboard and automations that save owners hundreds of admin hours. He builds business machinery that runs without friction.
- ✓Engineering: Fast, custom, bulletproof sites and apps, built to last.
- ✓Automation: Replacing manual bottlenecks with pipelines that run 24/7.
- ✓High-stakes rigor: Discipline from defense-grade systems, applied to your business.
How we operate.
We treat your business like family's.
We come from family businesses. We build for yours the way we would for our own, with care, not a checklist.
We stay hands on with the owner.
We build the project with you and talk through it as we go. You are in the room while it is made, not waiting on a status report.
We deliver results.
We get something real to market quickly, then keep improving it from the data. Quick to iterate, quick to ship.
We don't say yes to everything.
We take on work we can genuinely move. If it is not a fit, we will tell you straight and point you somewhere better.
Bring the messy version.
A free 30-minute session is a real working conversation, not a sales pitch. Come with what's actually stuck. That's when this is most useful.