Wix, Squarespace, or a custom site: which is right for you?

Short answer: if you need a simple presence and will maintain it yourself, a builder like Squarespace is fine. If your website is meant to actively bring in customers and you want it to grow with you, a custom build pays off. The wrong move is paying custom prices for brochure work, or forcing a builder to do something it cannot.

Builders (Wix, Squarespace)

• →Good for: a clean, simple site you can update yourself, fast and cheap to start.
• →Watch out for: slower performance, limits when you need custom features or real SEO depth, and templates that look like everyone else's.

Custom (Next.js, Webflow, and similar)

• →Good for: sites built to convert, fast performance, custom features like booking or portals, and SEO and AEO done properly.
• →Watch out for: higher cost, and you want a builder who hands you ownership of the code and accounts, not a hostage situation.

How to decide

Ask one question: is this site a business card, or a salesperson? A business card can live on a builder. A salesperson, one that needs to load fast, rank, convert, and connect to your tools, is worth building properly.

One rule either way

Whoever builds it, make sure you own it. The domain, the accounts, and the content should be in your name, so you are never locked in.