CASE STUDY · LANDSCAPING + EXCAVATION · HOME SERVICES

A Facebook-only crew gets a real home online.

Jesse Hummell runs an A+ BBB-accredited, fully insured landscaping and excavation crew across Onondaga County. Everything lived on a Facebook page, no website, no logo, no way to be found on Google. We built their first real home online: a fast site built around their own job photos and a brand that fits the work, made to turn local searches into estimate requests.

ClientHummell's Landscaping
LocationJordan, NY
SectorLandscaping + Excavation · Home Services

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Hummell's Landscaping
THE CHALLENGE

Where they were stuck.

  • A real, A+ BBB-accredited business with no website at all, just a Facebook page.
  • No logo and no brand, so nothing looked as established as the work actually is.
  • Invisible on Google, with excavation and site work the growth focus and no way to capture those searches.
WHAT WE DID

How we built it.

01

Built their first real website

A fast, mobile-first site from scratch, so a Central New York homeowner searching for landscaping or excavation finds a real business, not just a Facebook page.

02

Used their actual work

We pulled their real job photos, finished lawns, paver walkways, retaining walls, driveway and site work, and built the site around them, with a brand and wordmark made to fit a digs-to-finished crew.

03

Led with the excavation growth focus

Excavation and site work placed front and center alongside landscaping, matching where Jesse wants the business to grow.

04

Made the estimate easy

Clear calls to call and request a free estimate on every screen, with the A+ BBB rating and insured status up front to earn trust, and a local SEO foundation to get found.

THE OUTCOME

What changed.

  • A professional online home for a business that previously had none.
  • Real job photos and a fitting brand that make the crew look as established as their work.
  • A fast, mobile-first, locally optimized site built to turn searches into estimate requests.

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