One family company, the whole home, online at last.
Miguel Deleon has run a licensed family company for over 30 years, electrical, HVAC, generators, and remodeling, with 4.9 stars across nearly 100 reviews. But the old site read like an electrician with a sideline, not the whole-home company it had become. We built a site that positions MDL as one trusted number for the entire house, around their real brand, credentials, and 24/7 promise.
Where they were stuck.
- Thirty years and 4.9 stars, but the old site looked dated and undersold the company.
- The brand had grown into electrical, HVAC, generators, and remodeling, yet still read as just an electrician.
- No clear, fast way for a North Jersey homeowner to grasp the full range and reach them in an emergency.
How we built it.
Repositioned around the whole home
We framed MDL as one licensed family company for the entire house, electrical, HVAC, generators, and remodeling, while keeping the established trade name for trust and local SEO.
Used their real brand
Their actual logo, navy-and-orange colors, and credentials, the licenses, EPA and manufacturer certifications, and Angie's List Super Service Award, built in as proof.
Built for the emergency moment
The 24/7, 365 promise and a tap-to-call quote button on every screen, so a homeowner with no heat can reach Miguel in one tap.
Fast, mobile-first, SEO-ready
A quick, mobile-first build across every service, with a local SEO foundation and lead form wired to capture requests, ready to grow.
What changed.
- A site that finally looks like the established, multi-trade family company MDL actually is.
- One clear home base positioning a single trusted number for the whole house.
- A fast, mobile-first presence with credentials up front and lead capture built in.
Want a site that earns trust before the phone rings?
Tell us where your business is stuck. You'll leave with an honest take on whether we can help and how.